Take what you want and leave the rest from this How-to article on 43 Folders...
What makes for a good blog?
1. Good blogs have a voice. Who wrote this? What is their name? What can I figure out about who they are that they have never overtly told me? What's their personality like and what do they have to contribute -- even when it's "just" curation. What tics and foibles fascinate make me about this blog and the person who makes it? Most importantly: what obsesses this person?
2. Good blogs reflect focused obsessions. People start real blogs because they think about something a lot. Maybe even five things. But, their brain so overflows with curiosity about a family of topics that they can't stop reading and writing about it. They make and consume smart forebrain porn. So: where do this person's obsessions take them?
3. Good blogs are the product of "Attention times Interest." A blog shows me where someone's attention tends to go. Then, on some level, they encourage me to follow the evolution of their interest through a day or a year. There's a story here. Ethical "via" links make it easy for me to follow their specific trail of attention, then join them for a walk made out of words.
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